For the past 15+ years, I have had the opportunity to grow and design a wide range of products that have enabled the transition from paper to digital and manual to automatic in various industries, such as Automotive, Life Sciences, Sustainability, and Fintech. 

Throughout my career, I have guided and supported design teams, helping them grow their skills, think strategically, and push the boundaries of what’s possible. I believe in the power of collaboration and cross-functional partnerships to drive innovation, ensuring that design decisions align with user needs, business goals, and technological capabilities.

Designing a technology product requires a balance of creativity, technical expertise, and problem-solving skills. While there are certainly challenges to overcome, the satisfaction of creating something that solves a real-world problem definitely makes it a rewarding experience.

One of my most significant achievements was leading the design of Roche’s early diagnostics system, a transformative solution that streamlined lab operations and enhanced diagnostic accuracy across more than 100,000 platforms worldwide. Th

I've studied Arts and Design because are part of who I am, how I manifest, and contribute to the world. I’ve grown a lot over the past 15 years, adding skills, and adopting the system design mindset to learn how we can make more ethical and holistic choices as designers. 

Regardless of how big or small it may seem, everyone has the power to make a positive impact on the world within their “sphere of influence,” or the space they can reach at any given moment. 

We have an opportunity to drive positive change because we influence the outcomes of the products and services we design, contributing to people well being.

Sustainability and inclusivity are at the core of my design philosophy. I actively advocate for sustainable design practices, ensuring that products are not only efficient and scalable but also mindful of their long-term impact on users and the environment.

Curious by nature, I was 6 when I took apart my grandmother’s broken clock with the purpose of repairing it. I couldn't, obviously.

The 13 years old me started repairing electric appliances, and one year later I was building my first tattoo machine. It was a trial and error, improvising, solving constraints, addressing needs of functionality, and handling. I loved drawing and understanding how things work. 

This set of passions and experiences made me go into UX. I didn’t know to verbalise at that point, but I consider myself very lucky to have manifested the full spectrum of what we, now, as professionals, call Design Thinking at an early age.

I've been drawing ever since I could hold a pencil. And I never stopped. I love doing it. To me, it is therapy and meditation. Lose yourself for a few hours and only think about the shape of your next line. That is for me pure happiness.

Sometimes, during an interview, I get the honest question: Where did it all start? And then I answer: There with the pencils and the broken clock.